asheé connecting art & cultures
Welcome to Asheé, a vibrant and dynamic platform dedicated to fostering cultural exchange and creativity.
Inspired by the Yoruba philosophical concept of àṣẹ, which embodies the power to make things happen, Asheé believes in the vital energy that drives all living beings, objects, and even human actions. We aim to build a cultural bridge between Latin America and Europe through artistic expression.
Mission
Our mission at Asheé is to be a vibrant cultural platform that connects and promotes Latin American and European artists. We are dedicated to fostering cultural and artistic exchange by providing an inclusive space where diverse artistic expressions can flourish and be appreciated by a global audience. Through exhibitions, workshops, and events, we seek to inspire, educate, and enrich people’s lives through art.
Vision
Our vision is to become an international reference in the field of contemporary art, recognized for our ability to unite cultures and create meaningful dialogues between artists and audiences from diverse backgrounds. We aspire to be a catalyst for the discovery and appreciation of artistic talent, promoting diversity and innovation in all our initiatives. At Asheé, we envision a future where art transcends borders and connects people in a spirit of creativity and collaboration.
our team
Orlando Borrell
CEO & Manager
Orlando Borrel holds a degree in Geography. His passion for history and culture has shaped his life. He has pursued studies in photography, communication, and journalism, as well as training as a nature tourism guide. In Switzerland, he has also been involved in organizing cultural events and exhibitions, as well as taking part in tourism and marketing courses. In August 2021, together with photographer and curator Kirstine Ahumada Torres Meyer and Swiss gallerist Andi Schnelli, he inaugurated CubaNow Gallery—an artistic hub dedicated to the promotion of art and culture. Asheé Gallery is the continuation of that dream.
Estela Ferrer
Art Director
Estela holds a degree in Art History from the University of Havana and a Master’s in Art History from the University of Salamanca, Spain. She is currently pursuing her Ph.D. in Advanced Studies in Art History at the same university. Her academic training is complemented by postgraduate studies in Public Relations and Institutional Communication, as well as specialized workshops in scriptwriting, curatorship, and audiovisual discourse semiotics. In 2022, she was awarded the Prisma 4 Curatorship Prize for virtual space by the Cuban Art Platform Artemorfosis in Zurich.
Vilmeidy Bombale Laborde
Representative in Cuba
Vilmeidy Bombale Laborde is a distinguished member of the Cuban Association of Artisans and Artists. He has taken on multiple roles as art curator, artistic director, and screenwriter for the Cuban television program “Signos.” With a strong academic background—including a degree in Agronomy Engineering and several diplomas—he has served as assistant producer for the Art and Fashion Project and is currently the executive producer of Hispanic Fashion Week in Valencia.
Orlando Borrell
CEO & Manager
Orlando Borrel holds a degree in Geography. His passion for history and culture has shaped his life. He has pursued studies in photography, communication, and journalism, as well as training as a nature tourism guide. In Switzerland, he has also been involved in organizing cultural events and exhibitions, as well as taking part in tourism and marketing courses. In August 2021, together with photographer and curator Kirstine Ahumada Torres Meyer and Swiss gallerist Andi Schnelli, he inaugurated CubaNow Gallery—an artistic hub dedicated to the promotion of art and culture. Asheé Gallery is the continuation of that dream.
Estela Ferrer
Art Director
Estela holds a degree in Art History from the University of Havana and a Master’s in Art History from the University of Salamanca, Spain. She is currently pursuing her Ph.D. in Advanced Studies in Art History at the same university. Her academic training is complemented by postgraduate studies in Public Relations and Institutional Communication, as well as specialized workshops in scriptwriting, curatorship, and audiovisual discourse semiotics. In 2022, she was awarded the Prisma 4 Curatorship Prize for virtual space by the Cuban Art Platform Artemorfosis in Zurich.
Vilmeidy Bombale Laborde
Representative in Cuba
Vilmeidy Bombale Laborde is a distinguished member of the Cuban Association of Artisans and Artists. He has taken on multiple roles as art curator, artistic director, and screenwriter for the Cuban television program “Signos.” With a strong academic background—including a degree in Agronomy Engineering and several diplomas—he has served as assistant producer for the Art and Fashion Project and is currently the executive producer of Hispanic Fashion Week in Valencia.
What do we do?
Connecting Cultures
Activities that promote cultural exchange and the appreciation of art.
Cultural Event Organization
Exhibitions, concerts, workshops, talks, and guided tours.
Event Production
Planning and production of corporate, institutional, and other types of events.
Music Promotion
Live music events and concerts featuring international artists.
Art Promotion
Exhibitions of Latin American and European artists. Artwork sales.
Workshops and Seminars
Educational programs for artists and the general public.
What do we do?
Connecting Cultures
Activities that promote cultural exchange and the appreciation of art.
Cultural Event Organization
Exhibitions, concerts, workshops, talks, and guided tours.
Event Production
Planning and production of corporate, institutional, and other types of events.
Music Promotion
Live music events and concerts featuring international artists.
Art Promotion
Exhibitions of Latin American and European artists. Artwork sales.
Workshops and Seminars
Educational programs for artists and the general public.
Contact
Am Pfisterhölzli 16, CH-8606, Greifensee
info@asheeartgallery.com
Orlando Borrell
+41 763246298
orlando.borrell.ch@gmail.com
Estela Ferrer
+34 611499386
milliferrer@asheeartgallery.com